How Casinos Should Attract and Retain The Millenial Generation of Players

Welcome to where you learn about the latest gambling trends. While gambling dates back in the 19th century, it has evolved with every generation taking on new ways of enjoying the practice. The baby boomers enjoyed playing land-based casinos but the technological advancements spawned the introduction of online casinos. The Gen Y is familiar with this genre of casinos as it is the first generation to grow around technological devices. Gambling companies are thus compelled to change how it develops games in a bid to woo this new generation. The text further deliberates on the issue.

Studies show the millennials will make up half of the global workforce by the year 2020. As at June 2015 this generation (83 million) had outnumbered the baby boomers (75.4 million) making them the most influential demographic group. Also known by other names like the lazy job hoppers who easily get distracted by tech devices the Generation Y comprises people who were born between 1980 and the early 2000. As such, they are the oldest members of the present demographic after the baby boomers and have only entered their prime spending years. It means they will soon make up 50% of the global workforce hence the main target audience for casinos.Online casino

Unlike the previous generation, the millennials are not used to the standard mechanics of dated casino platforms but modern features of the Match Three and other such games. It is because this generation grew up around games such as Holde’em Poker and the Blackjack as the Playstation, the Xbox and the usual PC games had not been developed. The unique traits of the millennial generation means that casinos can’t attract them using standard gameplays like slots. Here are other notable features of the millennials that can help casino developers create online and land-based casinos that attract this generation:

  • They are tech-savvy: The millennials are the first generation to use and grow around technological devices. It makes them pretty adaptive and reliant on technological innovations
  • They are good at multi-tasking: This generation was born during the global economic decline hence very mobile and accustomed to performing several errands simultaneously
  • They are very expressive: Millennials believe in self-expression as they were the first people to interact with technology almost in all aspects of their lives. Additionally they are the first active user of various social media platforms that allow them to share their thoughts and opinions on various issues
  • They are selective: The millennials are the hardest to please as they are overly selective. They spend a long time inquiring about a product or service before buying it

All these traits affect how both online and land-based casinos should develop or alter their gameplay to attract and keep this target audience. The discussion highlights ways casinos can attract the millennials and retain them.

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