While the slot machines offer lucrative wins through bonuses like casino bonus UK no deposit, these traditional casino games may not be as appealing to the Generation Y as they prefer games that involve skills. As such, casino operators should consider installing more table games as they demand the use of specific skills and allow players to socialize with others. A 2015 research performed by the Marketing Research Association reported that the millennials find slot machines non-intuitive, boring and anti-social.
Make Strategic Partnerships with Software Development Companies
The proliferation of social media platforms calls for gambling companies to understand its users and engage producer companies that have large shares of the social and mobile market as they understand what users want. It helps prospective casino companies to get acquainted with popular gambling activities and provide gameplays that meet these needs. As such, entering the social media platform is essential but online casinos need to go the extra mile and outsource services regarding performing qualitative analysis, and developing a business plan for new games. The service providers will also help identify the differences in age, regions, and gender before making elaborate design plans. Gambling companies looking to develop games for an Asian market, for example, can’t introduce gameplays with monsters as they are offensive in this region. Other markets like the US will gladly play such games.
Excellent Customer Service
Millenials are accustomed to instant results. As such, online casinos should create customer service platforms that provide instant replies. Apart from the 24/7 customer support and live chat, the casinos have taken to creating their own Twitter, Facebook and Twitch accounts to increase visibility. The social media pages act as communication and advertising avenues for casinos. After all, the Gen Y prefers reading the latest news from Facebook and not conventional news outlets.
Optimize Casino Games for Mobile Use
While brick and mortar casinos need to make significant changes to attract this new generation of gambling customers online casinos are no exception. They have an edge over land-based casinos in that they are well-versed in modern technology, but it is not enough to attract Gen Y. Millenials are always on the go making them heavy mobile users hence the need to optimize casino gameplays for mobile use. Today mobile gaming is the main contributor of revenue for most online gambling sites and its influence is growing exponentially.
Chasing the millennial money has proved challenging as this generation’s expectations change every year. The advanced technological changes coupled with the millenial’s ever-changing tastes means casinos can no longer rely on promotions, bonuses and loyalty programs to retain players. They need to study this new market, understand their behavior and interests and tailor casino games to these features. The casinos also need to first use social media platforms to personalize the games to their audience. Secondly, they should intensify the use of gamification features to keep players entertained. The use of strategic partnerships with software development companies, the integration of skilled games (table games), excellent customer service and games optimized for mobile use will also go a long way in attracting millenials to casinos.