The proliferation of social gaming has increased rapidly over the years given the increasing social platforms. In 2015, experts estimated revenue of $3.4 billion would be generated from social gaming. However the actual revenue for that year was $3.5 billion and was expected to increase to $4.4 billion in 2017. This number is going to increase in the next few years and casinos should use information on the social media platform to identify customers for specific games and develop personalized experiences for the user. The company can also use this information to classify the players in different segments (who is playing a certain game, when he pays to gamble, who pays more, among other measures) and develop games tailored to each group’s preference. Casinos can also use the platforms to understand what the players watch, read, their favorite action heroes among other metrics to form a psychological profile of the end user and give the software development team features that attract players.
An online casino that wants to reach women aged 40 and above, for example, will not develop action or shooting games but those similar to Happy Farm. In contrast, an audience that comprises teenagers is enticed by racing adds-on in an online casino.
Gamification and Mirroring
When the casinos have delivered on exciting gameplays, they need to look for ways to retain the new and existing players. The most popular way is using generous bonuses, promotions, a wide range of games and a responsive customer support. However players are always demanding for more and gamification introduces another way for players to enjoy a thrilling experience that encourages them to go back to the site. It involves incorporating video game features like level ups, creating a fantasy world, and using games within games. There are two aspects of gamification of online casino games: activities and rewards. In this case the activity being rewarded relates to installing the mobile version of the casino or liking the casino site on a social media platform.
Usually, online casinos reward players in the form of casino bonuses like the casino bonus uk no deposit, comp points, free spins, loyalty rewards and others. The integration of gamification, however, introduces the element of incremental earnings where players are not rewarded right away for tasks but need to achieve specific goals within a certain period. For example, an online casino may require gamers to play 100 slot spins to obtain a reward, while another may demand players to log in to their accounts for some days to claim a special bonus.
Gamification also improves the loyalty programs as they feature multiple tiers and each offers better rewards which motivates the player to play for real cash prizes. Some casino games are using this invention to introduce leaderboards where players can track their position and continue playing to improve their status. Social sharing is another aspect introduced by gamification. It allows players to share leaderboard stats, goals, badges and make referrals on social media sites. The casino then rewards players in form of loyalty points and special bonuses. Mirroring is another feature that helps casinos to create gameplays that act out real life situations. The new Emoji slot game sponsored by NetEnt is an example of mirroring.